It's a reasonable thing to be skeptical about. Plenty of tools slap "AI-personalized" on a message that's really just a mail-merge with someone's first name dropped in. So let's be specific about what Reachly actually does before it drafts a message — not the marketing version, the real one.

When a campaign runs, Reachly looks at each prospect's public LinkedIn headline, their most recent posts, and any mutual connections you share. It uses that — not a generic template — to write an opening line that references something real and current about that specific person.

"The agent isn't guessing what might resonate. It's reading what's actually on the person's profile right now and writing from there."

What goes into each message

1. Headline and current role — used to frame the relevance of your outreach

2. Posts from the last 7–14 days — referenced specifically, not vaguely complimented

3. Mutual connections — mentioned when one exists, to build instant credibility

4. Your tone settings — casual, formal, or somewhere in between, set once per campaign

What it won't do

It won't invent details that aren't there. If a prospect has no recent posts and no mutual connections, Reachly falls back to role- and industry-specific relevance rather than fabricating a personal detail. Accuracy matters more than the appearance of personalization — a wrong guess is worse than a generic-but-honest line.

Quick tip: review your first 20–30 AI drafts manually before switching a campaign to auto-send. It only takes a few minutes and helps you calibrate the tone setting to sound exactly like you.

You're always in control

Every message lands in an approval queue before it sends, unless you've explicitly turned on auto-send. You can edit, regenerate, or skip any draft. The AI does the first 90% of the work — reading, researching, and writing — so you're reviewing finished drafts instead of starting from a blank page.