This comes up constantly, usually from people who've heard Sales Navigator is "required" for serious outreach and are hesitating to start because of the extra $100+/month. The honest answer: you don't need it. Reachly works fully with a standard LinkedIn account.

A standard account gives Reachly enough to work with — name, headline, role, company, location, and recent activity. That's the data the lead scraper and the AI writer both rely on. None of that requires a Sales Navigator subscription.

"Sales Navigator makes good targeting easier. It doesn't make targeting possible. Reachly was built to work without it."

What Sales Navigator adds, if you have it

1. Deeper filters — seniority level, years in role, company headcount growth

2. Saved lead lists that sync directly if you connect it to Reachly

3. Slightly higher weekly profile-view allowances

When it's actually worth paying for

If you're targeting a narrow segment — say, VPs of Engineering at Series B companies that grew headcount 20%+ in the last year — Sales Navigator's filters get you there faster. If your targeting criteria is more general (role, industry, company size), the standard filters inside Reachly cover it without the extra cost.

Quick tip: start with Reachly's built-in filters for your first campaign. Add Sales Navigator later only if you find yourself wishing for a specific filter it doesn't have.

The bottom line

Most Reachly customers on the Pro plan never connect Sales Navigator at all. It's there as an option for teams with very specific targeting needs — not a prerequisite for getting started.