In 2023, our co-founders James and Amara were running outbound sales for an early-stage SaaS company. They were spending 3–4 hours every single day on LinkedIn — manually finding leads, copy-pasting messages, following up one by one. It was working, but barely, and it wasn't scalable.

They tried every tool on the market. Most were clunky, expensive, or generated messages so obviously templated that prospects spotted them instantly. Some got their accounts flagged. None solved the actual problem: how do you send personalized outreach at scale without it feeling like spam?

So they spent a weekend building a prototype that scraped leads and used early LLM APIs to write personalized opening lines. The first test campaign got a 31% reply rate. They knew they were onto something.